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Sunday 5 August 2007

50 Grand for 50 Cent?!


Mark Ronson on the decks at the Yoyo night at the Notting Hill Arts Club

"All hands on decks!" by Luke Blackall, Editor of the Buzz, The London Paper, Thursday, 02 August 2007

"These days anyone can be a DJ. Gone are the vinyls, needles and complicated mixing desks. Now all you need is a collection of CDs and a trendy name.

Every week some showbiz party, product launch or club night in London will hire a celebrity to get behind the decks.

...Perhaps surprisingly – with the exception of the career DJs – talent behind the decks seems to be of little importance to promoters and organisers, who are more interested in the celebrity name on the flyer or invitation."


Now i'm not mad at a clever bit of promotion that will make the most of a celebrity appearance, but i can't help feeling a bit of a slap in the face for all the DJs who have put the time and passion into perfecting a skill!

Since we are on the subject, the above pictured Ronson is somewhere straddled on the line of skilled DJ and celebrity. I was lucky enough to be on hand at YoYo for a brief 'Hip Hop and more' set and he definitely delivers. He's been the go to DJ for celebrity parties for years, but he has the musical and DJ talent to back it up.

On a side note, London loves to get dressed up and the kids at YoYo are pushing the 80's hard! One girl was rocking an outfit that was pure "sign o' the times"-era Prince back-up dancer. But then she topped it with L.A. Gear hi-tops (do they even make these sneakers anymore?!). On the fellas I saw more than one hollow rope chain ala Eric B. and Rakim. Silly!

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