Funk Flex

dope. a great viral video and i kinda want the shoes after watching this. It definite demonstrates the benefit of the product!

o:{ and every pair should come with this song. then the campaign would be perfect. ;}

SOURCE: endgadget

Market Share

This is a brilliantly simple marketing scheme for the new Foreign Exchange album. It previews the mood and the music while conveying the online working process of how the album (and it's predecessor) was created. Best use of the web for a while now!

o:{can't wait!}

EDIT: The Cinematic Orchestra's got a little something too! A short film to go with their latest album. Reminiscent of their excellent re-soundtrack to the 1920 Russian film "Man with a Movie Camera".